Basic Corrections Officer: Certification Practice

What is one reason why government agencies utilize social media?

1. To restrict information access

2. Cost-effectiveness

3. To promote external websites

4. To engage in traditional advertising

The correct answer is: Cost-effectiveness

Government agencies utilize social media primarily for cost-effectiveness. Social media platforms provide a relatively low-cost method for agencies to reach large audiences compared to traditional forms of advertising, which often come with significant expenses. By leveraging these platforms, agencies can disseminate important information, updates, and engage with the community without needing substantial financial resources. This approach allows for efficient communication and enhances public engagement, making it an attractive option for government entities working within budget constraints. The other options focus on distinct strategies that do not align with the primary motivations for using social media. For instance, restricting information access contradicts the open and accessible nature of social media. Promoting external websites might be a secondary benefit but does not capture the primary reason agencies choose these platforms. Engaging in traditional advertising does not encompass the unique advantages that social media offers in terms of interactivity and direct communication with the public.